*If you need some help to get policies in place, the CIPD have some excellent free resources available.Productivity Expert Kenton Brown VP. Once you’ve completed the SWOT analysis, you’ll need to synthesise it into short and longer term goals and objectives for your business - and I’ll be sharing some techniques and prompts for doing this in my next piece. What are your competitors doing that you’re not?Ĭheck back at your opportunities and see where you can use those to mitigate the threats. How can you adapt your systems and processes? How can you shore yourself up financially to deal with these threats? What other businesses or organisations could you naturally partner with to benefit your customers?Īfter thinking about the obvious threats, zero in on the two or three aspects that will likely cause your business the most harm during the next 6 months. What processes could you improve during this period? How could you help your local community to get through this period? How could you reduce financial risk for the next 6 months? How could you leverage social media, email and online to bring events/promotions to your customers where they are? How could you communicate with your customers in a way that will add value to them and improve their trust of you? What new products/services would benefit your customers now? What learning/development could you offer them if they’re quarantined? What opportunities are there for cross-training between staff? How could you take advantage of your staff having time to re-set? Thinking about how behaviour has and will change, what opportunities does this present for your business? What are your learning and growth weaknesses? For instance, what knowledge, skills or NPD are currently missing? Structurally, where do you have weaknesses (staffing/physical sites etc.)? What do customers normally criticise you for? What are you not so good at? Where are the opportunities for you to improve?įinancially, what are your weakest areas? Who are your most loyal customers and what do they love about you? ![]() Think about your financial situation, the products and services that you offer, and the things that your organisation does really well. What is your core purpose? Why do you run this business? Who do you run it for? So, grab yourself some paper and pens, and work through the following, answering them for the next 3-6 months whilst imagining how behaviour will change. With some creative thinking, you can shore yourself up against the biggest threats and identify some opportunities that might just surprise you. So I’m going to give you some prompt questions to fill one of these out today. One of the best tools you have available for any kind of business planning is the humble SWOT analysis. ![]() I know you’re busy, so I’m going to keep this simple. You’ve probably got policies* and thinking in place now around the obvious stuff like remote working, supply chains and controlling the spread of the virus around your workplace, but have you found the time yet to do some business planning for how you can respond effectively to this new world we all find ourselves in? I’ve been working with my clients over the last few weeks to put together strategies to deal with this and thought I’d share one tool I often use. Most of the people I work with either own or work for SMEs, and it’s now inevitable that every business, large and small, will be impacted hugely by the coronavirus, in many different ways. But this is the new reality, so we need to be one step ahead. ![]() I’ve had to delete the news app on my phone now because it seems to flash up endlessly all day with frightening statistics and stories. Even two weeks ago we would have thought the headlines that we’re seeing every day now were far-fetched and highly improbable.
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